Formats? Which should I use?

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So you’re asking yourself, what format do I use to save my photos? How do I send it to my clients so they can get the best quality?

Before we talk about this… First we have to establish that this is purely out of the current formats available in the mainstream software. I cannot stress enough that there will be more formats to come in the near future and this post will be obsolete.

  • PNG format. This is by far the most important format for anyone that is going to do online posts, websites, portfolios, etc. This one is great because it allows you to have it carry it’s transparency layer even out of Photoshop or any graphic designer. (Note: Uploading to Facebook or any social media, will remove the transparent layer).
  • JPEG. First and most popular format for images out there. Lack of stretch and loss of resolution are one of its big flaws, but can definitely be a quick fix.
  • TIFF. is your friend when you want to publish digital scans, send higher resolution images or graphics to clients. Most people tend to forget about TIFF mostly because of its professional use. (Use it for your original files to have the best resolution as backup).
  • RAW. lets just say it is named perfectly. Its exactly what you are probably thinking when you read the name. Some higher end consumer cameras and professional ones write in this format. Cons: well lots of space is needed per file. Not at all bad if you have the storage space. Even better than TIFF for backing up higher res images. Its a given that your computer better be able to power through this format… its very heavy…

For now those are the best choices out there for you to store, share, and publish your images or graphics. A post about video formats will be up soon.

-Alex G

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